foodwatch Award: The »Golden Cream Puff«

Honesty is sadly in short supply in the food industry: highly sweetened breakfast cereals are advertised as fitness foods; bog-standard yoghurts are trumpeted as health miracles; and standard products are marketed as ‘premium’ products.  Perhaps, as an educated person, you feel more than capable of seeing through advertising myths and well able to make good consumer choices.  But if the wide-spread practice of consumer deception annoys you, why not add your voice to the campaign?  Since 2009 more and more people have joined us and are forcing manufacturers to remove certain products from the market or to be more honest with their advertising.